I came across a really interesting story this morning and just had to share it with you guys. Researchers at Rutgers University had 1000 undergraduates taste coffee blind folded and found that an individuals perception of how good a beverage tastes seems to be centered around the firmness of the cup you drink it out of.

I’ve tried Dunkin Donuts coffee and they do in fact serve their product in a flimsy cup where I find Starbucks cups to be nice and firm. So interesting!!!