I’ve noticed a few posts about Apple being rated as one of the most inspiring brands in a recent survey. What I hadn’t heard anything about is what brands finished after Apple. The survey was conducted back in February among 2000 people.
Starbucks was rated the fifth most inspiring brand. Starbucks also landed number 5 in the category “Brands you can’t live without”.
I’d say that the strong finish in both these categories perfectly illustrates just how good a position Starbucks is in. I think this is where the media gets it wrong. People obviously still love Starbucks!