The new coffee is going to be called Pike Place Roast and will be the default coffee served from her on out. The Seattle Times has a great story about the roast. I’m really excited. I’ve never been a huge drip coffee guy but I’m going to be drinking this up tomorrow! I’m actually really surprised by this move. In all the years I’ve visited Starbucks I never realized that they served different coffee everyday. This move will absolutely help the company grow drip sales. I think it will also bring back the sense of pride in regular coffee.
I’m not sure if there will be any other announcements tomorrow. I’ve heard there might be some more initiatives being launched but we will see. Has anyone tried the coffee yet? I wonder if it will be as bold as some of their other coffees.