It was only a matter of time I suppose..with the likes of Paris Hilton, Sophia Bush and Jessica Alba being seen spooning the yumminess that is known as Pinkberry, it was bound to become the next ‘it-girl’ confection. Starbucks who?
But before you start ditching your venti soy latte’s for a 13oz. Green Tea Frozen Yogurt, I’ve got some great news!
In a brazilliant move (<–yes I stole that word from Perez..kill me), Starbucks founder, Howard Schultz, plans to invest millions into the frozen yogurt chain. Will this mean a Starbucks/Pinkberry merge (StarBerry or PinkBucks?) Not exactly. Schultz plans to invest in Pinkberry with the help of his other company, a private equity firm, Maveron. Schultz released this statment today: “Consumers return to the stores again and again while spreading an authentic word-of-mouth endorsement that’s enabled the brand to become a cultural phenomenon.” Kinda like Starbucks….Enjoy Y’all!